About the Publishers

Better Football Coaching aims to publish the best instructional football coaching and fitness advice to benefit coaches and players, reflecting our passion for grassroots football.

We do this through our range of training plans and coaching tools and our free weekly email, Better Football Coaching, which has 20,000 members in the UK.

Core values

  • To achieve the highest editorial and production standards
  • To provide a first class service that delights customers
  • To offer advice and tools reflecting the needs and requirements of our customers

Editorial standards

All our publications aim to:

  • Be the respected authority in their field
  • Bring tangible benefits to their readers
  • Provide insight or advice that can’t be found elsewhere
  • Be a credible, accurate and reliable source
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